Facebook admits to miscalculating more of its advertising metrics | WHAT REALLY HAPPENED

Facebook admits to miscalculating more of its advertising metrics

Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers.

One miscalculation is a discrepancy between the number of likes and shares Facebook shows for web links through its Graph API for advertisers and through its mobile search field.

Facebook has also been miscalculating the number of likes and reaction emojis that page owners see for their live videos.

This is the third time Facebook has admitted to misleading advertisers since September, when it was revealed that the social network had for years been inflating a key video-viewing metric.

Comments

well

z00mcopterdown

with a sheister in charge, all you can expect is to be sheisted !

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